POSITION: DIGITAL MARKETER
Location: Along Tala Road Runda, off Kiambu Road, Nairobi.
Job Type: Fulltime
Indepth Research Institute builds the capacity of people, processes, and systems for organizational success and growth as well as nurturing a thriving ecosystem.
We do this through our four lines of services i.e. Corporate Training and Development, Data Analytics Services, Social and Market Research, and Management Advisory.
Digital Marketing Job Responsibilities:
· Develop and execute a digital marketing strategy for IRES.
· Design digital media campaigns aligned with business goals.
· Create email-marketing campaigns to promote products or services.
· Create a database of emails for lead generation.
· Writing for webpages, blogs, and social media
· Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encouraging community members to take action and manage e-communication on social media platforms.
· Propose copy concepts and present underlying strategic thinking to business leaders
· Writing various copy options and modifying copy until the objective of a campaign is achieved
· Write high-engagement social media content that reflects our brand’s
· Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze the content success
· Produce error-free content that adheres to the company’s style guidelines
· Generate, edit, publish, and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on social media platforms.
Qualifications and Experience for Digital Marketing Jobs
· Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
· 1 year or below experience in Digital marketing in the areas of mass emails, SEO/SEM, and blogging in any fast-paced company.
· Email marketing and drip emails campaigns
· Blogging
· Content Development
· Social Media Marketing
· Prior experience in content marketing, content growth, and SEO
· Intermediate Graphic design
· Intermediate WordPress and web development skills
· Intermediate Video Editing, Animation, and Photo Editing
· Proficiency with website analytics tools (Google Analytics);
· Knowledge in the area of Digital Advertising, buying, and planning media;
· Google Ads Certification required
How to Apply:
Your application should be sent to [email protected] to us on or before CoB Friday, 21st April 2023. All documents attachments should also be in PDF format. Quote the JOB TITLE on the subject of your email.
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